Farrokh Safavi (College of Business and Economics) was a keynote speaker at the First International Conference on Banking Services Marketing that was held in Tehran, Iran, Dec. 12 and 13. Safavi’s presentation was titled “The Impact of Competitive Strategies on the Marketing Success of Banking Services.” Safavi also was a member of the scientific (program) committee of the international conference, which was responsible for the planning and selection of papers and speakers.