From the Archives: 'Athletics department introduces new group of marks during the summer'
[ Editor's note: At the end of the decade, Western Today is publishing articles from the past 10 years of FAST, the campus faculty/staff newsletter. This is one of those articles. Publication of FAST officially ended in the summer of 2009. It was replaced by Western Today. ]
This article first appeared in FAST on Sept. 28, 2000
Western’s athletics department introduced a new group of marks over the summer. They will be an essential part of a complete brand identity program designed to enhance the image and marketability of Western’s athletic program.
The marks are the product of several months of consultations through a committee that included representatives of the athletic department, students, alumni, faculty, public information, campus bookstore and others.
Western’s “family of marks” was created by the SME/SFX Entertainment Co. The primary mark features a Viking ship with Western Washington University written in an exclusively developed font. The secondary mark features a Viking head and helmet. The two marks can be used in various combinations with the font to provide a variety of applications for Western athletic teams as well as for merchandising efforts.
In conjunction with the new marks, the athletics department also unveiled its revamped Web site, wwuvikings.com, featuring a new design complete with information on all 15 sports, interactive fan polls, audio and video clips, online merchandising ordering and live audio webcasts for football and basketball.